PGDM in marketing is the postgraduate diploma course which specialises in marketing. This course is equivalent to an MBA, and many companies are showing preference to candidates with a PGDM in marketing as it is quite a detailed course and students make a much easier transition to the professional world. PGDM in marketing is arguably the most popular in all PGDM specializations as it has a lot of potential.

Marketing is an important part of any business that sells products or services. Through marketing, companies get the word out regarding their products and services. Marketing results in direct sales.