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PGDM in Digital Marketing

PGDM · Digital Marketing · AICTE Approved

PGDM in Digital Marketing

A 2-year, AICTE-approved postgraduate programme that trains you in SEO, SEM, social media and web analytics — with a batch capped at 20 seats, 100% placement assistance, and the option to work while you study.

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  • 2 years · 4 semesters
  • 20 seats per batch
  • 0% interest loan option
  • 100% placement assistance

Why choose this specialisation

Digital marketing is one of the few corporate functions still hiring aggressively, but only for people who can prove they've actually run a campaign, not just define what SEO stands for. This programme is built around that gap: two semesters of core management, then two semesters that put you inside real SEO, SEM, social media and analytics work, closing with a capstone project you can walk a recruiter through.

01

Work while you study

ISMT's Earn & Learn timetable is built for students who don't want to pause income for two years.

02

Small batch, real mentorship

Capped at 20 seats so faculty give feedback on your actual campaigns, not a lecture hall of 100.

03

Placement starts early

Corporate tie-ups and interview preparation begin well before your final semester.

04

Fee flexibility

A 0% interest, pre-approved education loan is available before you finalise admission.

Course at a glance

Duration 2 years, 4 semesters
Mode Full-time, with flexible hours for working students
Batch size 20 seats
Eligibility Graduation (10+2+3) from a recognised university
Approval AICTE, Ministry of HRD, Govt. of India*
Campus ISMT Business School, Gorai Road, Borivali West, Mumbai 400092
Check Eligibility & Apply

What you'll study

Year one builds core management fundamentals shared across every PGDM specialisation. Year two is where the digital marketing training actually starts — SEO, SEM and social media as separate, full subjects, not one combined module.

Year 1Business foundations

Semester I

  1. Management Functions & Organisational Behaviour
  2. Business Communication
  3. Managerial Economics
  4. Introduction to IT
  5. Financial & Management Accounting
  6. Business Statistics

Semester II

  1. Operations Management
  2. Human Resource Management
  3. Marketing Management
  4. Economics and Social Environment
  5. Financial Management
  6. Research Methodology

Year 2Digital specialisation

Semester III

  1. Introduction to Digital Marketing
  2. Search Engine Marketing (SEM)
  3. Search Engine Optimisation (SEO)
  4. Social Media Marketing (SMM)
  5. Web Analytics
  6. Business Analytics
  7. Business Simulation

Semester IV

  1. Emerging Technologies & Their Application in Management
  2. Strategic Management
  3. Business Ethics and Corporate Governance
  4. Entrepreneurship, Innovation & Startups
  5. Sustainability Management & Corporate Social Responsibility
  6. Project Work (Final Capstone)

What's included in the programme

Certifications

Six Sigma Green Belt, Advanced Excel, and a dual-certified Post Graduation Programme in Business Leadership.

Corporate-ready tools

A laptop for the course duration, tailored business suit, college bag, and full study material.

Industry exposure

2 domestic study tours, an optional international tour to Singapore or Malaysia, and regular guest lectures.

Placement support

100% placement assistance, interview bootcamps, and corporate grooming built into the schedule.

Digital Marketing PGDM vs. general Marketing PGDM

Not sure which specialisation fits you? Here's the practical difference.

PGDM Digital Marketing PGDM Marketing
Year 2 focus SEO, SEM, SMM, web analytics, business analytics Consumer behaviour, brand management, sales & distribution
Typical roles after Performance marketer, SEO/SEM executive, social media manager, marketing analyst Brand executive, product marketing, sales & channel management

Looking for the other track instead? See PGDM in Marketing or the full list of 12 PGDM specialisations.

"What set ISMT apart for me was the flexible study hours — I could balance the course with my professional work instead of putting a career on hold to get the degree."

— ISMT PGDM student testimonial

Common questions

Is this equivalent to an MBA?

Yes — an AICTE-approved PGDM carries the same weight in hiring as an MBA.

Can I work full-time while doing this?

Yes, through ISMT's Earn & Learn timetable, built for working students.

Is a loan available if I can't pay upfront?

Yes — a 0% interest, pre-approved loan option is available before you finalise admission.

What jobs can I get after this?

Performance marketing executive, SEO/SEM analyst, social media manager, and marketing analytics roles.

Seats are limited to 20 per batch

Share your details and an admissions counsellor will call you back with the fee structure, loan options, and the next intake date.

ISMT Business School

603, 6th Floor, Gate No. 3,
Sai Lee International College,
Old MHB Colony, Gorai Road,
Borivali West, Mumbai – 400092

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How to Reach

  • Train: Take a shared auto from Borivali West Station (Virar side exit) to Old MHB Colony.
  • Metro: Approximately 2 minutes from Borivali West Metro Station.
  • Car / Bike: Take the turn at Don Bosco Signal on Link Road towards Gorai Road.
  • Bus: Get down at Old MHB Colony Bus Stop, Gorai Road.

Visitor Information

  • Security: Inform the security guard or lift operator that you are visiting ISMT Business School, 6th Floor.
  • Download Visitor Pass
  • Visiting Hours:
    Monday – Saturday
    11:00 AM – 6:30 PM
    Sunday by prior appointment only.
  • Meet: Rakesh Jain Sir or the ISMT Business School Admissions Team.
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    *PGDM course approved by AICTE, Ministry of HRD, Government of India.