BSc in Social Media and Digital Marketing
Study social media and digital marketing after 12th at ISMT Business School in Borivali West, Mumbai. This is a three year, six semester full time degree.
You learn to create content, run social media pages, and plan SEO and search advertising work. In the final year you complete a capstone project and an internship.
Full time degree
Regular classroom batch
Semesters II and IV
Any stream, 50% marks
Why study social media and digital marketing
Businesses of every size run pages, ads and websites, and they need people who can handle that work. This degree covers content creation, photography, videography, social media marketing, SEO, search ads and analytics.
It suits you if you like creating content and want a marketing career without a technical background.
Over three years you will:
- Create content with photography, videography and graphic designing
- Run social media pages and plan content marketing
- Learn SEO and search engine marketing
- Read marketing numbers in Data Analytics and Marketing Metrics
- Cover live events, podcasts, influencer and affiliate marketing
- Complete a capstone project and an internship in the final year
Want pay and role data before you decide? Read our guide on digital marketing salary in Mumbai. After graduating you can also look at PGDM in Digital Marketing.
Course at a glance
This is a regular full time degree. Classes run on campus in Borivali West, Mumbai, with hands on work in photography, videography and content creation.
Course structure
- Duration: 3 years
- 6 semesters
- Mode: full time, regular batch
- Seats: 60
- Practical: live projects and a capstone
- Campus: Borivali West, Mumbai
Who can join
- 12th pass in any stream
- At least 50% marks
- No technical background needed
- Interest in content, media and social platforms
- Apply through the admission form
Eligibility
The entry requirement is 12th pass in any stream with at least 50% marks. Science, Commerce and Arts students can apply.
You do not need a technical background. There is no Maths paper in the syllabus, though Data Analytics and Marketing Metrics in semester IV works with numbers.
We confirm your marksheet and documents when you apply.
What you will learn
The syllabus is listed semester wise below. Semester I covers media, marketing and content basics. Search, analytics and web come in the middle semesters, and semester VI ends with a capstone project and an internship.
| Semester I | Semester II |
|---|---|
| Introduction to Media & Communication | Introduction to Visual Communication |
| Basics of Marketing | Media Psychology |
| Photography for Social Media | Search Engine Optimization (SEO) |
| English | Introduction to Videography |
| Introduction to Social Media Platforms | Introduction to Digital Platforms |
| Basics of Content Creation | Writing Skills |
| Moral Values / Self Defense | |
| Live Project | |
| Indian Knowledge System |
| Semester III | Semester IV |
|---|---|
| Social Media Marketing | Data Analytics & Marketing Metrics |
| Global Digital Culture | Search Engine Marketing (SEM) |
| Content Marketing Strategy | Media Laws & Ethics |
| Fundamentals of Digital Marketing | Basics of Web Design & Development |
| Graphic Designing (PR) | Podcast Production & Techniques |
| Marketing Research Analytics | Crisis Management & Reputation Building |
| Live Event Coverage & Reporting | Geeta Rahasya |
| Live Project | |
| Indian Knowledge System |
| Semester V | Semester VI |
|---|---|
| Advertising & Brand Communication | Capstone Project |
| Affiliate Marketing & Monetization | Environmental Science |
| Digital Branding & Promotion | Internship & Industry Exposure |
| Research Methodology | MOOC (Online Certification Course) |
| Influencer Marketing | Entrepreneurship Development |
| Role of Artificial Intelligence in Media Communication |
The syllabus can be revised, so we confirm the final subject list at admission.
Skills and tools you will use
Photography for Social Media and Basics of Content Creation in semester I. Introduction to Videography in semester II. Graphic Designing in semester III.
Basics of Web Design and Development and Podcast Production and Techniques in semester IV. Role of Artificial Intelligence in Media Communication in semester V.
Where this degree can take you
This degree prepares you for entry level roles in social media, content and digital marketing. Typical roles include:
- Social media executive
- Content marketing executive
- SEO and search ads executive
- Influencer and affiliate marketing executive
- Video and podcast content creator
- MBA or PGDM after the degree
The role you get depends on your skills, your portfolio, your internship and how you do in interviews. We provide placement assistance after you complete the course. We do not promise a job.
For pay ranges by experience level, see our guide to digital marketing salary in Mumbai.
What you get along with the degree
- Advanced Excel certification
- One value added course of your choice, such as Digital Marketing using AI, Marketing Automation, WhatsApp Marketing, Green Chroma Key technique, Drone Video Shooting or Business Startup
- Certificate Program in Business Leadership from ISMT B School
- Study material (books) for all subjects
- Free online course in Communication and Interview Skills
- Guest lectures by industry experts and life skills training
- Digital content access
- Optional international study tour to Singapore or Malaysia
Education loan
Want to spread the cost of the three years? You can apply for a loan without collateral security, and a 0% interest option is available. The education loan page lists the steps.
How to apply
Share your details online. It takes a few minutes.
We check your eligibility and documents and answer your questions.
Complete the formalities to secure your seat.
Questions students ask
It is a three year full time degree at ISMT Business School, Borivali West, Mumbai. You study content creation, social media marketing, SEO, search ads, analytics and media law, and finish with a capstone project and an internship.
Students who have passed 12th in any stream (Science, Commerce or Arts) with at least 50% marks.
No. There is no Maths paper in the syllabus. Data Analytics and Marketing Metrics in semester IV works with numbers, and Basics of Web Design and Development in the same semester is an introduction.
Three years and six semesters, in a regular full time classroom batch on our Borivali West campus.
Introduction to Media and Communication, Basics of Marketing, Photography for Social Media, English, Introduction to Social Media Platforms and Basics of Content Creation.
Introduction to Social Media Platforms, Basics of Content Creation and Photography for Social Media in semester I. Social Media Marketing and Content Marketing Strategy in semester III. Influencer Marketing in semester V.
Yes. Search Engine Optimization (SEO) is in semester II and Search Engine Marketing (SEM) is in semester IV.
Marketing Research Analytics is in semester III and Data Analytics and Marketing Metrics is in semester IV. Advanced Excel is part of the certification that comes with the degree.
Introduction to Visual Communication is in semester II, and Graphic Designing, with a practical paper, is in semester III.
Yes. Introduction to Videography is in semester II. Live Event Coverage and Reporting is in semester III. Podcast Production and Techniques is in semester IV.
Yes. Crisis Management and Reputation Building is in semester IV. Advertising and Brand Communication and Digital Branding and Promotion are in semester V.
Yes. Affiliate Marketing and Monetization is in semester V, along with Influencer Marketing.
Yes. Media Laws and Ethics is in semester IV.
Yes. A Live Project runs in semester II and another in semester IV. Semester VI has a Capstone Project.
Yes. Semester VI has an Internship and Industry Exposure paper.
Yes. Semester VI has a MOOC, which is an online certification course.
Role of Artificial Intelligence in Media Communication is a semester V paper. You can also pick Digital Marketing using Artificial Intelligence as your value added course.
You pick one, for example Digital Marketing using AI, Marketing Automation, WhatsApp Marketing, Green Chroma Key technique, Drone Video Shooting or Business Startup.
Entry level roles such as social media executive, content marketing executive, SEO and search ads executive, influencer and affiliate marketing executive, and video or podcast content creator. We cannot promise a job. The result depends on your skills, your portfolio and your interviews.
The BBA (BSc in Business Administration) builds a general management base. The BCA centres on software development. This degree centres on content, social platforms, search and online advertising.
An Advanced Excel certification, a Certificate Program in Business Leadership, a free online communication and interview skills course, study material, life skills training and guest lectures. You also pick one value added course. The Singapore or Malaysia study tour is optional.
We cannot promise a job. We provide placement assistance after the course and help you get interview ready. The result depends on your skills, your portfolio and your interviews.
Yes. You can go on to an MBA or PGDM after graduating, for example PGDM in Digital Marketing. The entry rules are set by the institute you apply to.
Yes. You can apply without collateral security, and a 0% interest option is available. See the Education Loan page. Call or visit for the current fee structure.
Fill in the admission form. You can also call or WhatsApp us on +91 99305 26101 and we will guide you.
Related programs and guides
- Digital Marketing, the job oriented course
- BBA (BSc in Business Administration)
- BCA (BSc in Computer Application)
- PGDM in Digital Marketing, for graduates
- Top BBA Digital Marketing colleges
- BBA Digital Marketing colleges with a video editing course
- Digital marketing salary in Mumbai
- All ISMT courses
Talk to the admissions team
Leave your details and a counsellor will call you back.
- +91 99305 26101
- +91 89760 55540
- +91 98679 96639
- Message us on WhatsApp
- Gorai Road, Borivali West, Mumbai 400091