BBA Event Management
Study event management after 12th at ISMT Business School in Borivali West, Mumbai. This is a three year, six semester full time degree.
You learn event planning, production, marketing, sponsorship and law. Two field trainings and an industry based internship put you on real events.
Full time degree
Regular classroom batch
Semesters IV and V
Any stream, 50% marks
Why study BBA Event Management
This degree suits you if you enjoy live events, people and fast moving work. Alongside general management subjects, you study event planning, production and operations, marketing, sponsorship, crew management and event law.
Over three years you will:
- Plan events from concept to close in Event Planning
- Study event production and operations, and set designing
- Learn event marketing, sponsorship and brand management
- Work with crews and teams, and handle client and agency relationships
- Understand event law and licenses, and event accounting and finance
- Work on live events through two field trainings and an industry based internship
Want to compare with the general degree? See our BBA (BSc in Business Administration) page. To see how event careers work in Mumbai, read our guide to BBA in Event Management colleges in Mumbai.
Course at a glance
This is a regular full time degree. Classes run on campus in Borivali West, Mumbai. Your field trainings take you to live events.
Course structure
- Duration: 3 years
- 6 semesters
- Mode: full time, regular batch
- Seats: 60
- Practical: two field trainings and an internship
- Campus: Borivali West, Mumbai
Who can join
- 12th pass in any stream
- At least 50% marks
- No entrance test, direct admission
- No compulsory subject
- Interest in events, people and teamwork
- Apply through the admission form
Eligibility
The entry requirement is 12th pass with at least 50% marks. Science, Commerce and Arts students can all apply, and no subject is compulsory.
There is no entrance test. Admission is direct, and we check your marksheet and documents when you apply.
Maths is not a condition for joining. What matters more is that you are comfortable with people, deadlines and working on your feet, because the field trainings put you on live events.
What you will learn
The syllabus is listed semester wise below. Semesters I and II cover event basics, marketing and planning. Field Training 1 is in semester IV and Field Training 2 is in semester V. Semester VI ends with an Industry Based Internship.
| Semester I | Semester II |
|---|---|
| Fundamentals of Event Management | Event Marketing |
| Marketing Management | Event Crew and Team Management |
| Event Communication Skills | Special Event and Sponsorship |
| Trends in Event Management | Event Production and Operations |
| Event Accounting and Finance | Event Planning |
| Management of Human Resource | Project Report |
| Semester III | Semester IV |
|---|---|
| Organizational Behavior | Hospitality Management |
| Principles of Management | Customer Relationship Management |
| Event Advertising and Sales Promotion | Consumer Behavior in Events |
| Public Relations in Events | Entrepreneurship in Events |
| Event Brand Management | Human Rights |
| Environment Study | Field Training – 1 (Live Concerts, Award Ceremonies and Reality Events) |
| Semester V | Semester VI |
|---|---|
| Event Law and Licenses | Client Agency Relationship |
| Media Studies for Events | Media Planning and Buying |
| Journalism | Set Designing |
| Business Management | Event Case Studies |
| Wedding and Sporting Management | Computer Skills in Events |
| Field Training – 2 (Wedding, Corporates and Sports) | Industry Based Internship |
The syllabus can be revised, so we confirm the final subject list at admission.
Tools you will use
Computer Skills in Events comes in semester VI. Set Designing in the same semester covers how a venue and stage are laid out. An Advanced Excel certification is included along with the degree.
Where this degree can take you
This degree prepares you for entry level roles in events and live production. Typical roles include:
- Event coordinator
- Event manager
- Wedding and social event planner
- Production executive
- Sponsorship and activation executive
- Event PR and media executive
- MBA or PGDM after the degree
The role you get depends on your skills, your field training experience and how you do in interviews. We provide placement assistance after you complete the course. We do not promise a job.
For sourced pay figures and a closer look at event careers, see our guide to BBA in Event Management colleges in Mumbai.
What you get along with the degree
- Advanced Excel certification
- One value added course of your choice, such as Digital Marketing, Data Analysis, or IBPS, banking, SSC and railways exam training
- Certificate Program in Business Leadership from ISMT B School
- Study material (books) for all subjects
- Free online course in Communication and Interview Skills
- Guest lectures by industry experts and life skills training
- Digital content access
- Optional international study tour to Singapore or Malaysia
Education loan
Planning to fund the degree with a loan? You can apply without collateral security, and a 0% interest option is available. The education loan page explains how it works.
How to apply
Share your details online. It takes a few minutes.
We check your eligibility and documents and answer your questions.
Complete the formalities to secure your seat.
Questions students ask
It is a three year full time degree at ISMT Business School, Borivali West, Mumbai. You study event planning, production, marketing, sponsorship and law, along with management, communication and HR papers.
Anyone who has passed 12th in any stream with at least 50% marks. Science, Commerce and Arts students all qualify.
Yes. No subject is compulsory for admission. Event Accounting and Finance is part of semester I, so expect some number work, but you do not need a Commerce background to start.
No. We offer direct admission, so you do not need a CET score.
Three years and six semesters, in a regular full time classroom batch on our Borivali West campus.
No. Semester I starts with Fundamentals of Event Management, Trends in Event Management and Event Communication Skills, so you learn the basics first.
Fundamentals of Event Management, Marketing Management, Event Communication Skills, Trends in Event Management, Event Accounting and Finance and Management of Human Resource.
Fundamentals of Event Management in semester I. Event Marketing, Special Event and Sponsorship, Event Production and Operations and Event Planning in semester II. Event Law and Licenses in semester V. Set Designing and Event Case Studies in semester VI.
Yes. Event Marketing is in semester II. Event Advertising and Sales Promotion, Public Relations in Events and Event Brand Management are in semester III. Media Studies for Events is in semester V and Media Planning and Buying is in semester VI.
Yes. Wedding and Sporting Management is in semester V, and Field Training 2 in the same semester covers weddings, corporate events and sports events.
Yes. Event Law and Licenses is in semester V.
Hospitality Management and Customer Relationship Management are in semester IV, and Client Agency Relationship is in semester VI.
Entrepreneurship in Events is in semester IV, and Event Crew and Team Management is in semester II. These give you the basics. Most people build experience on live events before they start their own company.
Yes. Semester II has a Project Report, and semester VI ends with an Industry Based Internship.
Field Training 1 is in semester IV and covers live concerts, award ceremonies and reality events. Field Training 2 is in semester V and covers weddings, corporate and sports events.
Yes. Semester VI has an Industry Based Internship, which is a final placement in the industry before you graduate.
Computer Skills in Events and Set Designing are in semester VI. Set Designing covers how a venue and stage are laid out. An Advanced Excel certification is included along with the degree.
Both are three year degrees with the same eligibility. The BBA (BSc in Business Administration) lets you choose a Marketing, Finance or HR specialization from semester IV. This course builds event subjects and live field work into every year.
An Advanced Excel certification, a Certificate Program in Business Leadership, a free online communication and interview skills course, study material, life skills training and guest lectures. You also pick one value added course, for example Digital Marketing. The Singapore or Malaysia study tour is optional.
Entry level roles include event coordinator, event manager, wedding and social event planner, production executive, sponsorship and activation executive, and event PR and media executive. We cannot promise a job. We provide placement assistance after the course, and the result depends on your skills and your interviews.
Yes. You can go on to an MBA or PGDM after graduating. The entry rules for those programmes are set by the institute you apply to.
Yes. You can apply without collateral security, and a 0% interest option is available. See the Education Loan page. Call or visit for the current fee structure.
Fill in the admission form, or call or WhatsApp us on +91 99305 26101 and we will guide you.
Related programs and guides
Talk to the admissions team
Leave your details and a counsellor will call you back.
- +91 99305 26101
- +91 89760 55540
- +91 98679 96639
- Message us on WhatsApp
- Gorai Road, Borivali West, Mumbai 400091