PGDM in Digital Marketing
Course Features
- Duration : 2 Years
- Semesters : 4
- Learning Mode : Full Time / Weekend
- Seats : 20
- Eligibility : Graduation
| SEM I | SEM II |
|---|---|
Management Functions & OB | Operations Management |
Business Communication | Human Resource Management |
Managerial Economics | Marketing Management |
Introduction to IT | Economics and Social Environment |
Financial & Management Accounting | Financial Management |
Business Statistics | Research Methodology |
| SEM III | SEM IV |
|---|---|
Introduction to digital marketing | Emerging Technologies And Its Application In Management |
Search engine marketing | Strategic Management |
Search engine optimizations | Business Ethics And Corporate Governance |
Social media marketing | Entrepreneurship, Innovation & Startups |
Web analytics | Sustainability Management & Corporate Social Responsibility |
Business Analytics | Project Work |
Business Simulation |
- Post Graduation Program in Business Leadership by ISMT B School
- Study Material for all subjects
- Laptop* (For use till course)
- Six Sigma Green Belt Certification
- Advanced Excel Certification
- Life Skills Training
- College Bag
- Business Suit
- 2 Study Tour / Industry Visit
- Value Added Courses
- Guest Lectures by Industry Experts
- International Study Tour to Singapore / Malaysia (Optional)
- Digital Library Access
- 100% Placement Assistance After Course Completion
- Graduation (10+2+3) from a recognized University