B.Sc. in Social Media & Digital Marketing
Course Features
- Duration : 3 Years
- Semesters : 6
- Learning Mode : Full Time
- Seats : 60
- Eligibility : 12th Passed (Any Stream)
| Sem I | Sem II |
|---|---|
|
Introduction to Media & Communication
|
Introduction to Visual Communication
|
|
Basics of Marketing
|
Consumer Psychology
|
|
Photography for Social Media
|
Search Engine Optimization (SEO)
|
|
Introduction to Social Media Platforms
|
Introduction to Videography
|
|
Basics of Content Creation
|
Introduction to Digital Platforms
|
| Sem III | Sem IV |
|---|---|
| Social Media Marketing | Data Analytics & Marketing Metrics |
| Global digital culture | Search Engine Marketing (SEM) |
| Content Marketing Strategy | Legal & Ethical Aspects of Digital Media |
| Fundamentals of Digital Marketing | Basics of Web Design & Development |
| Marketing Research Analytics | Podcast Production & Techniques |
| Sem V | Sem VI |
|---|---|
| Advertising & Brand Communication | Capstone Project |
| Affiliate Marketing & Monetization | Internship & Industry Exposure |
| Digital Branding & Promotion | Entrepreneurship Development |
| Research Methodology | MOOC (Online Certification Course) |
| Role of Artificial Intelligence in Media Communication | Environmental Science |
- Certificate Program in Business Leadership by ISMT B School
- Study Material (Books) for all subjects
- Laptop* (For use till course)
- Free Online Certificate Course in Communication & Interview Skills
- Advanced Excel Certification
- Life Skills Training
- Business Suit (Blazer+Shirt+Trouser+Tie)
- Guest Lectures by Industry Experts
- International Study Tour to Singapore / Malaysia (Optional)
- Digital Content Access
- 100% Placement Assistance After Course Completion
- Value Added Courses (Any One)
- Green Chroma Key Technique
- Whatsapp Marketing
- Digital Marketing using Artificial Intelligence
- Marketing Automation
- Certificate Course in Business Startup
- Drone Video Shooting Training
- 12th Passed (Any Stream) with 50%